Listening- Week 5 Post

 


         Barkbox is a monthly or annual subscription that provides dogs with a box filled with toys and treats every month. Each box has a surprise theme for example County fair bark box. In terms of marketing they post pictures and videos via Facebook, of past subscriber pups opening their boxes and getting in to all the toys and treats. In addition they offer promotions for discounts such as your first bark box is only $5 and $20 a month for the remainder of the plan. The main are they market if on Facebook . They currently have 1.6k shares and 1.1 m views on a post I saw earlier today.  In terms of techniques include being responsive and engaging. They respond to all questions left on their posts and even leave comments. People are also able to post pictures of their dogs and give feedback of their experiences with Barkbox. They build relationships with customers, they include tons of photos, create lots of interaction. Some things they could work on to improve their marketing could include expanding to Facebook, Pinterest, twitter and other free to uses social media accounts if they haven't already done so.


 https://www.facebook.com/barkbox/?fref=ts

Week 2 assignment

     The company/ service I chose is Treehouse. This program and website allows and gives anybody the opportunity to learn code. For my marketing Internship with Sumo Logic I had the opportunity to use this program myself. The value propositions for this program included cheap, affordable and easy as well as highly interactive ways to learn code. The program contains interactive quizzes to really help the user learn and utilize the product to the best of their ability. One of their marketing strategies is sharing the success stories of the people who used this program and went on to creating websites and other computer programs. A couple things people were saying about this program via ins tram were things like "You guys are great :)" (samyanez) and " I am looking forward to start that SQL course soon. Thanks" (santihbc) and these are just a few. Treehouse found a niche in helping people who are interesting in technology and learning code and web and other types of programs do it in both an easy and affordable way. As a brand manager I would say I love the way they market the brand in a way thats exciting and fun for people. I also am very fond of the way they are responsive to the comments on these posts in terms of answering any questions. They are making themselves more personable with their customers and showing that they care about their customers. They also share the stories of their customers and the small and large successes that they have accomplish by using the program.

                                                                         Week 1

Topic 1- Who's who in BA223- Principles of marketing this term


I am a marketing major at Oregon State University. I have met and connected with other marketing people and from what I have taken away from talking with them is marketing sounds like something I would love and be good at doing. I chose to take this course because marketing is something I am very interested in and have been for awhile.
I am very interesting about learning the different kinds of marketing techniques used and how certain ones work better for certain companies. In addition to learning how marketing and sales go hand in hand and how both have to work together.
I got into business because both my parents are business people. My dad works for a large data center company as a sales agent, his biggest client right now is Oracle. He has given me a lot of advice and we talk about business all the time.
Some activities I do in my free time include hiking with my dogs, working on my internship at Sumo logic in addition to working at a sushi restaurant.