Barkbox is a monthly or annual subscription that provides dogs with a box filled with toys and treats every month. Each box has a surprise theme for example County fair bark box. In terms of marketing they post pictures and videos via Facebook, of past subscriber pups opening their boxes and getting in to all the toys and treats. In addition they offer promotions for discounts such as your first bark box is only $5 and $20 a month for the remainder of the plan. The main are they market if on Facebook . They currently have 1.6k shares and 1.1 m views on a post I saw earlier today. In terms of techniques include being responsive and engaging. They respond to all questions left on their posts and even leave comments. People are also able to post pictures of their dogs and give feedback of their experiences with Barkbox. They build relationships with customers, they include tons of photos, create lots of interaction. Some things they could work on to improve their marketing could include expanding to Facebook, Pinterest, twitter and other free to uses social media accounts if they haven't already done so.
https://www.facebook.com/barkbox/?fref=ts
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